Ford and Filson Built a Bronco for Life Beyond the Pavement

Ford has teamed up with heritage outfitter Filson to create the 2027 Bronco Filson, a premium off-roader inspired by the kind of equipment that gets better with use. The collaboration combines the Bronco's established trail capability with Filson's approach to durable materials and practical outdoor gear, bringing a more considered level of refinement to the rugged SUV.

Under the hood sits a twin-turbocharged 3.0-liter EcoBoost V6, paired with the Sasquatch off-road package, 35-inch tires and specially tuned FOX shocks. Inside, quilted leather seating and a wrapped dashboard share space with removable, Filson-inspired storage bags designed to carry fishing tackle, camera equipment and other essentials. The First Edition adds exclusive Iron Sands Copper Metallic paint and serialized detailing.

Ford is targeting a starting price in the mid-$70,000 range, with orders planned for fall 2026 and showroom arrivals expected in early 2027. It's a collaboration that makes sense beyond the branding, particularly for drivers who want a capable off-road vehicle without giving up thoughtful craftsmanship.

Check out the full details at Ford.