Florence and Sig Zane Give Hawaiian Heritage a New Canvas

Updated: Oct 20
Photo Credit: Florence Marine X
A koa tree can take 125 years to grow large enough to become a traditional Hawaiian canoe. That connection between the forest and the ocean sits at the center of the Florence Marine X Sig Zane collection, a collaboration between professional surfer John John Florence's performance apparel brand and celebrated Hawaiian artist Sig Zane.
The collection features Zane's original Ka-Maka-Lau-Koa artwork, illustrating the koa tree's growth from young sapling to mature forest giant. For generations, koa wood played an essential role in Hawaiian canoe building, making the design especially meaningful on clothing created for life in and around the water. The partnership extends beyond aesthetics, reflecting a shared respect for Hawaiian culture, craftsmanship, and the natural environment.
The lineup includes an Airtex Aloha Shirt ($119), Airtex Hooded Long Sleeve ($95), and Koa Long Sleeve Surfsuit ($168), alongside graphic tees, fleece, and accessories. The technical pieces retain Florence's performance focus, with breathable Airtex fabrics and, in the case of the women's surfsuit, UPF 50+ protection, four-way stretch, and recycled nylon construction.
Florence and Zane have found a compelling intersection of performance apparel and cultural storytelling. The result is a collection with a clear connection to the place, people, and traditions behind its artwork.
Check out the full details at Florence Marine X.
Frequently asked questions
What is the Florence Marine X Sig Zane collection?
The Florence Marine X Sig Zane collection is a collaboration between John John Florence's performance apparel brand and Hawaiian artist Sig Zane. The Koa designs feature original artwork depicting the lifecycle of the native Hawaiian koa tree, historically used to build canoes.
What products are included in the Florence x Sig Zane Koa collection?
The collection includes an Airtex Aloha Shirt priced at $119, an Airtex Hooded Long Sleeve at $95, and a women's Long Sleeve Surfsuit at $168. Graphic tees, hoodies, fleece, and accessories are also listed, with some items marked for member access or coming soon.
What makes the Florence x Sig Zane collection significant?
Sig Zane's Ka-Maka-Lau-Koa artwork illustrates the growth of the koa tree and its connection to Hawaiian canoe-building traditions. The collection applies that artwork to contemporary surf and outdoor clothing, connecting Hawaiian cultural storytelling with functional apparel.



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