Garmin's Third-Generation MARQ Watches Are Built for More

Image Source: GARMIN

Six new watches, six very different disciplines, and a starting price of $2,500. Garmin's third-generation MARQ collection is the company's latest attempt to bring serious tool-watch functionality into luxury watchmaking. The Garmin MARQ Gen 3 luxury smartwatches cover diving, aviation, exploration, athletics, golf, and tactical operations, each with its own design details and specialized features.

Grade-5 titanium cases, sapphire lenses, ceramic bezels, and customizable watch faces give the collection its mechanical-watch character. Beneath the premium materials are larger displays, worldwide preloaded maps, built-in speakers and microphones, LED flashlights, and integrated inReach connectivity for satellite and cellular communication where supported. Garmin claims up to 18 days of battery life in smartwatch mode.

The MARQ Diver is particularly interesting for life on the water. It supports scuba, apnea, and snorkeling activities down to 40 meters, while also offering compatible marine features such as autopilot control and tack assist. The Aviator adds dynamic flight mapping and aviation weather, while the Adventurer focuses on navigation and climbing data. Each model has a distinct purpose beyond a different strap or dial.

At a time when most luxury watches are sold on heritage, Garmin is making a different argument: premium materials should come with genuinely useful technology. The MARQ collection won't replace a traditional mechanical timepiece for everyone, but it makes a compelling case for the modern tool watch.

Check out the full details at Garmin.