Howler Brothers Goes Back to Its Roots With the Wahoowa Collection

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Photo Credit: Howler Brothers

Before Howler Brothers became known for its mix of surf culture, Western style and outdoor apparel, its story began at the University of Virginia. That's where founders Chase Heard and Andy Stepanian first met, forming a creative partnership that would eventually lead to the Austin-based brand. Now,

Howler is returning to Charlottesville with the second installment of its Wahoowa Collection, a limited-edition collaboration celebrating the university's influence on its identity. The eight-piece collection brings Howler's distinctive aesthetic to UVA's signature blue and orange, featuring exclusive Leaping Hoo and Wahoo Matrix graphics developed with the university. Highlights include the $139 Leaping Hoo Hoodie, $89 Free Range Fleece Vest and $85 Pilgrimage Polo, alongside graphic T-shirts and a selection of snapback hats priced from $40. The result feels more like vintage outdoor apparel than conventional college merchandise.

Designed with football season and fall weekends in Charlottesville in mind, the Wahoowa Collection is a reminder that some of the best brand collaborations come from genuine connections rather than borrowed nostalgia. It's a personal homecoming for Howler Brothers, bringing the company's creative roots full circle.

Check out the full collection at Howler Brothers.